Here at Paddy Power, our business is built on you having fun and we want to make sure that gambling never has a damaging effect. But you don’t have to just take our word for it, we’re making solid commitments to back up what we say.

The Paddy Power Way

Gambling should be safe and enjoyable for you and all our punters. We’re already spreading the word about Safer Gambling so that everyone gets the message but putting you in control is also vital. That’s why we’ve come up with a bunch of tools from deposit and loss limits to full self-exclusion. These tools have been designed to be simple and easy to use and we’re constantly chipping away and fine tuning them to make them work even better.

We’re pumping time and effort into new technology and creating a learning culture to make safe play the Paddy Power way. We want to protect you and all our punters, and make sure you always have fun when you play.


Where do we draw the line?

When we talk about ‘responsible gambling’, what are we on about? You might say a little flutter on an outsider is irresponsible, but that’s not always the case.

Essentially, responsible gambling means you are having fun, and feel in control of how you play. If your gambling is creating financial stress, anxiety, depression, or affecting your life in a negative way overall, then it may develop into a problem.


A few pointers for getting it right

  • Jobs are for making money, but gambling is for entertainment. Treat it as an entertainment expense, like a ticket to that 18th Fast and Furious film down the cinema, rather than a way to make money.
  • Only gamble with money you can afford to lose.
  • Know your limits, and be clear about them before you start betting.
  • Take a break. Gambling continuously without taking a break will impact your judgement.
  • Don’t gamble when you’re upset or depressed. Talk to mates or family or use the support contacts which can be found here.
  • Do other stuff. Sometimes less is more, so make gambling a part of a well-balanced lifestyle.
  • Don’t go chasing bets. Set your limits, stay in control.


What’s Paddy going to do to tackle all this?

We want to be a part of the solution. So what we do to tackle the problem, is provide help both from ourselves, and from other organisations that specialise in helping people with gambling problems. See our ‘Tools’ section for ways that we can help.